Chinese web giant BIDU has been searching for a consistent price level for the past 12 months. In a chart that looks more like a crayon drawing than an ordered representation, we see two support levels that have been important this year. The first is near $110, and is being tested as we speak. With 45% implied volatility in September and October options, there’s a possibility that selling put premium may make sense, in a risk-defined fashion (due to the $110 price tag on the stock). If the first support level is breached, twice-established lows around $101 are the next stop down. A push below the first support level would likely get the market’s attention, which could boost up premiums enough to make it worth selling those $100 puts later on this month. We’ll be watching!