Apple vs Microsoft

There was a report this morning that, since June 29, 2007 (the first release of the iPhone in the US) iPhone sales have eclipsed sales of all Microsoft products. That’s an incredible statement, and explains a lot about the huge increase in market capitalization that Apple has seen in the past 5 years. Frankly, we’re impressed by the difference, and with positive reports about the iPhone 5 coming out seemingly every day, there’s nothing that says the trend won’t continue. 

Just think about this: 

June 29, 2007: 

AAPL: $122.04

MSFT: $29.47

Today: 

AAPL: $668.87

MSFT: $30.54

So that’s a bit of a difference in returns for the shareholders of both companies… and just think, Apple is the one paying the dividend, too. Not a great half-decade for Microsoft owners. The lesson, if there is one, is that great products and great brands drive great businesses. Even though we’re mostly short term traders, it’s worth it to recognize who the industry leaders are, and why - and in this case, Apple definitely fits the bill.