AAPL is an amazing company and an equally amazing stock.  Regardless, the current price level should be looked at as a profit taking opportunity in our opinion.  AAPL is a previous all time highs resistance, which could very well result in heavy profit taking and short side pressure.  At this level, we favor taking profits if your positioned bullish in the stock and positioning bearish if you have no position. 

To keep it simple, let’s say we are holding a position in the stock. We would take profits here.  If AAPL manages to break & hold above 640 all time high resistance, we would simply buy the stock again having missed out on a few points…no biggie. If AAPL dips, we would start buying again at 620 (not all in), and again if it pushed to 600.  In the event it went to 575, we would likely be all in again.  So in this example you risk missing out on say 10 points of upside to avoid partaking in 20 or more points of downside.  Makes sense to us.